Scholarly publishing seems to have been poised at the threshold of the open access revolution for over twenty years. While there has certainly been tremendous progress over that time, we have yet to realise all the potential that appeared to be within our grasp at the outset of the 21st Century. Part of the difficulty is that the community has become entangled by the metricisation of research assessment. Unpicking this devilishly knotty problem is the task that DORA – among others – has set itself. But it is not enough just to expose the problem. We have to focus on providing workable solutions.